Mission

Empowering AYA cancer survivors with the knowledge, tools, and resources they need to live healthy, fulfilling lives beyond cancer.

MAYA envisions a future where Adolescents and Young Adults (AYA) cancer survivors are empowered to manage their cardiovascular health and lifestyle with the support of innovative digital tools specifically designed to address cardiotoxic-related late effects of cancer treatment, from the convenience of their homes.

By leveraging the iCARE health hub, equipped with a smart mirror and an AI-powered conversational agent, MAYA aims to improve cardiovascular outcomes and overall quality of life for, at least, 70% of AYA survivors participating in the clinical study, by effectively managing modifiable risk factors such as hypertension, obesity, or diabetes.

MAYA aims to reduce the risk of major cardiac events, which lead to premature mortality, by 30-40% through continuous monitoring and tailored interventions. This approach will also lead to enhanced physical, emotional, and social well-being.

Methodology

AI-driven digital health technologies for personalised and context-aware interactions can effectively prevent, monitor, and manage cardiovascular late effects in AYA cancer survivors

MAYA proposes the integration of advanced monitoring systems, AI-driven data analysis, and participatory research, through innovative Social Sciences and Humanities methods such as:

Social
Innovation

Multistakeholder Engagement

Living
Labs

Co-research
(Public and Patient Involvement)

Innovative digital solutions for personalised health interventions

MAYA employs a combination of real-time biomarker tracking, including physiological and behavioural information, along with insights gathered from survivors themselves through the iCARE health hub equipped with a smart mirror and an AI-powered conversational agent. The iCARE health hub isdesigned to monitor and manage late-onset cardiovascular health issues and address gaps in care during the transition to post-
treatment stages.

Additionally, the iCARE hubs aim to improve health literacy by offering personalised coaching, helping survivors better understand and navigate their health. Installing these
tools in homes across different European countries will enable us to evaluate their effectiveness and the acceptance of these innovative technologies.

Enhancing cardiovascular health outcomes by utilising personalised digital interventions, ongoing monitoring, and addressing modifiable risk factors such as hypertension, diabetes, and obesity. This approach seeks to promote the overall well-being of AYA survivors, benefiting their physical and emotional health.

Multistakeholder Engagement

MAYA is committed to inclusive, participatory engagement with key stakeholders. We believe sustainable change happens when people are not just informed, but play an active role in shaping decisions. Through a collaborative, multilevel innovation approach, MAYA partners aim to involve stakeholders as co-creators, contributing to solution design, intervention development, and implementation pathways. This process bridges research, practice, and policy, ensuring outcomes are relevant, actionable, and grounded in real-world healthcare contexts. By fostering new forms of collaboration, MAYA aims to extend its impact well beyond the life of the project.